Mars Food & Nutrition continues to make significant strides in its ongoing Health & Wellbeing strategy, aiming to make delicious, healthy food more accessible to consumers. With a clear purpose of providing better food today for a better world tomorrow, the company has set ambitious goals to promote healthier eating worldwide.
Focus on Healthy Meals and Nutritional Improvements
Health & Wellbeing has been at the core of Mars Food’s strategy for more than ten years. The company’s current targets are focused on delivering 5.5 billion healthy meals annually by 2025, with a specific focus on increasing vegetable servings, enhancing fiber intake, and reducing sodium across its product range. This includes a goal of providing 4 billion servings of vegetables, increasing fiber servings by 30%, and cutting sodium by 5% globally.
Milestones Achieved in 2024
Mars Food’s commitment to improving nutrition is evident in the significant progress made in 2024. The company successfully delivered 3.5 billion healthy meals, added 372 million servings of vegetables, and increased fiber servings by 309 million. Additionally, Mars achieved a 5% reduction in sodium across its entire product portfolio, compared to the 2019 baseline.
This progress is attributed to innovations and improvements to existing products, all guided by the Mars Food Nutrition Criteria. These criteria align with stringent nutritional recommendations from global health authorities, such as the World Health Organization.
Innovations Driving Change
Mars Food has introduced several new products designed to boost nutrition while maintaining convenience and taste. In the U.S. and Canada, the launch of Ben’s Original™ Street Food offers consumers fiber- and protein-rich meals that fit into busy lifestyles. The new Ben’s Original™ Lunch Bowls in the U.K. feature a variety of grain and vegetable options that are free from artificial colors, flavors, and preservatives, providing a nutritious, high-protein meal. Moreover, Dolmio® Intensify pasta sauces contribute to daily vegetable intake while maintaining the brand’s commitment to avoiding artificial additives.
Why It Matters
Mars Food’s dedication to high nutritional standards ensures that their products not only offer great taste but also promote a healthy, balanced lifestyle. By addressing common dietary challenges such as fiber and micronutrient deficiencies, and prioritizing the inclusion of vegetables, whole grains, and protein, the company is making it easier for consumers to maintain a nutritious diet.
With these ongoing innovations and strategic commitments, Mars Food & Nutrition is paving the way for a healthier future, making nutritious eating more convenient for people around the world.
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